simulator

Price simulator

Pick a strategy and a positioning, enter costs, volumes and price sensitivity: the simulator estimates units sold, revenue, margin, operating result and break-even, and shows what happens if you move the price.

1. Select a pricing strategy

2. Select the desired positioning

3. Enter your product data (reference period: one year)

Annual fixed costs (€)Annual marketing investment (€)Variable cost per unit (€)Current price (€)Units sold today in a yearCompetitors' average price (€)Maximum price customers are willing to pay (€)

Markup on full cost: 40%Discount or promotion: 0%Price sensitivity of demand: -1.5Elasticity -1.5: if the price rises by 1%, units sold fall by about 1.5%.