Marketing strategy
Positioning, value proposition, launch plans and sales funnels with the automation that keeps them running. From a blank page to an operating calendar.
findyourmarketing
Marketing measured in revenue, not likes. We help SMEs and professionals pick the right market, shape the offer and sell it, at home and abroad.
What we do
Three levers, one goal: growth built on a plan that stands up to the numbers.
Selling abroad
Market selection, entry strategy, distribution channels and vetted commercial partners across Europe, the United States, the Middle East, China and Latin America.
AI, social & web
Artificial intelligence applied to content, processes and analysis; social presence and websites that bring qualified leads, not just visits.
Expertise
Commercial partners
- Mapping and selection of reliable, "certified" commercial partners in Europe, the United States, the Middle East, China and Latin America.
- Comparative analysis of distribution channels and entry opportunities.
- Due diligence on reputation, track record and fit.
certified
Business plans
- Professional business plans: the tool to plan growth, attract investment and see the future of the business clearly.
- In partnership with BpExcel
Marketing
- Competitive analysis to see where you can win, and where you cannot.
- Strategic positioning: a distinctive, relevant value proposition.
- Brand strategy: building the brand identity.
- Market entry strategy: planning the move into new markets.
The method
data-drivenTwenty years in the most competitive industries and a data-driven approach turn challenges into growth for ambitious SMEs and professionals.
Our international experience in the most demanding markets, from the United States to China, from Europe to the Middle East, is put to work on the specifics of your business.
We read local dynamics with the perspective of people who have run global projects successfully. We do not sell theories: we deliver tailored, measurable strategies.
Today's radar
edition no. 26 — 18 October 2026
Every morning the Marketology Intelligence Hub picks the news that matters on marketing, AI, SMEs and international business, with a strategic reading. Content is in Italian.
Meta ritira la clausola sullo scraping dei siti dei clienti business
Dopo le proteste di editori e giuristi, Meta ha rimosso dai nuovi termini commerciali la clausola che le consentiva di raccogliere contenuti dai siti associati agli account business per addestrare i propri prodotti AI. L'azienda sostiene che la norma riguardasse solo i prodotti ads e business e che "It does not change how Meta uses web crawlers" (non cambia il modo in cui Meta usa i crawler). Il dietrofront arriva a due settimane dall'entrata in vigore prevista per il 30 ottobre.
Chi gestisce account pubblicitari Meta deve rileggere i termini commerciali aggiornati e presidiare robots.txt e licenze dei contenuti: il perimetro dei dati di marca è ormai materia contrattuale, non solo tecnica.
source: TechCrunchLa Cina propone controlli all'export su 23 tecnologie AI
Il Ministero del Commercio cinese ha proposto di inserire nella lista dei controlli all'export 23 tecnologie AI avanzate, dai grandi modelli linguistici agli agenti, dai design di chip ai cluster di calcolo. La tecnologia open source già pubblica resterebbe esente, mentre un obbligo temporaneo di registrazione per queste esportazioni è già in vigore. Pechino replica così la logica dei controlli statunitensi, trasformando i modelli in leva geopolitica.
Le imprese che integrano modelli o fornitori AI cinesi nelle proprie soluzioni devono mappare la dipendenza tecnologica e prevedere alternative contrattuali, come già si fa per i semiconduttori.
source: Taipei TimesPMI italiane: l'AI entra dai dipendenti, non dall'organizzazione
La ricerca AI.DEA di Nomisma con UniCredit, su oltre 200 PMI di meccanica, agrifood e Motor Valley, rileva che il 45% usa l'AI in modo informale e il 21% non la usa affatto. Solo l'8% ha sviluppato processi guidati dall'AI e il 4% la usa per trasformare il modello di business; il 50% indica la carenza di competenze come primo ostacolo e sette imprese su dieci non hanno avviato formazione. Il 45% di chi non la usa prevede di adottarla entro due anni.
Per consulenti e fornitori il mercato PMI non chiede strumenti, ma governance: formazione, integrazione dei sistemi e metriche di impatto sono il vero prodotto da vendere.
source: Rivista AIPut your marketing to the test
Games, a simulator and a trip through history: free tools to sharpen your strategic eye.
- simulator
Price simulator
Scenarios on costs, markup, discount and positioning to pick the most sustainable price: decisions driven by numbers, not gut feeling.
- game
Advertising challenge
Match famous brands with their landmark slogans, against the clock.
- game
Marketing match
Match key marketing concepts with their definitions.
- quiz
Marketing quiz
How much do you really know? Quick questions, explained answers.
- history
When was marketing born?
Around 1450, with Gutenberg's printing press. An interactive timeline from the origins to today.
Contact & requests
Tell us where you are and where you want to go. We answer personally, usually within two working days.
- No automated newsletters.
- No data passed to third parties.
- A real person reads every request.